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Depop: Integrated Advertisement Campaign
An integrated campaign designed to "Make Depop the Talk of the Town" by bringing the online thrift store experience to real life. The campaign targets Gen Z thrift lovers with concepts like "Experience Your Online Store IRL" and "Thriftstore at Your Fingertips."
Duolingo: Integrated Ad Campaign
A Valentine's Day campaign with the tagline "Let Duo Play The Cupid This Valentines." The campaign aims to increase engagement among Millennials and Gen Z by transforming language learning into an act of connection and helping users build romantic and social relationships.
Sapporo: The Sabbatical Campaign
An integrated campaign positioning Sapporo as the premium, functional alternative to wine for sophisticated, high-end dining. The "Sabbatical" concept gives wine a well-deserved leave of absence — while Sapporo steps in as the crisp, clean choice that resets your palate and lets every bite taste as vivid as the first.
Xbox: BEYOND BOX Campaign
This campaign highlights Xbox breaking its boundaries, enabling users to play anywhere with no limits. The "BEYOND BOX" concept emphasizes that Xbox is no longer confined to a physical console, with activations like 3D billboards and drone shows.
Canadian Red Cross: Panic is Optional
An integrated campaign for the Canadian Red Cross First Aid Training program. Built around the insight that panic is a choice — and so is being prepared. "Panic is Optional. Training isn't." runs across print, OOH, and direct mail, using cinematic documentary-style photography to put bystanders face to face with emergency scenarios they weren't ready for.
